The entry page is the first web page that a visitor arrives at when visiting a web site.

It is often wrongly assumed that the most common entry page of every web site must be the home page.

Companies therefore devote a lot of time an effort to the content of their home page. Tensions can arise in companies where different departments vie for space and position on the home page. However, the majority of traffic to a web site usually comes through search engines such as Google delivering visitors directly to the page that contains the content for which they were searching.

It is not uncommon for 80-90% of a web sites traffic to come in at an entry page other than the home page.