This is a marketing term used to describe a page on a web site that is designed specifically to close a sale. It is sometimes called a lead capture page.

Visitors usually arrive at this page through some kind of online or print advertising and the landing page will probably contains some kind of special offer.

Specific pages can be created for an advertising campaign to measure the effectiveness of a campaign. Different variations of the landing page are sometimes tested to see which converts the highest number of visitors to customers.

A lightbox is a means of displaying a photograph or gallery of photographs on a web site.

A small version of the picture is shown on a page of the web site. When the visitor clicks on this picture, the page is usually blanked out and a larger version of the picture displayed. By blanking out the rest of the page, complete focus is given to the picture, displaying it to best effect.