When we work closely with a project every working day, it becomes very easy to get too close to it and not see it in the way that others see it.

What seems obvious to you may not be obvious to someone being introduced to your project for the first time. So try and see your web site through the eyes of one of your own customers or new readers.

Have you delivered the information the were looking for? Have you provided context to help them get more information about your organisation if they need it? Have you explained acronyms and avoided using jargon?